(CNN)March 28 was a historic date in Nigeria’s history as it marked the first time the opposition defeated the ruling party in democratic elections in Africa’s most populous country and biggest economy.
Muhammadu Buhari, a former military leader who had ruled Nigeria for a 20-month period in the early 1980s, campaigned as a born-again democrat and saw the tide of public opinion turn in his favor. Here, CNN’s African Start-Up examines Buhari’s campaign strategy and reveals the key business lessons entrepreneurs can adapt for startup success.
- If at first you don’t succeed… keep going
- Learn from mistakes and don’t be afraid to re-brand
- Focus on setting the right agenda
- Find the right team
- Embrace social media and use it properly