Win it like Buhari: 5 startup lessons to take away from Nigerian elections


(CNN)March 28 was a historic date in Nigeria’s history as it marked the first time the opposition defeated the ruling party in democratic elections in Africa’s most populous country and biggest economy.

Muhammadu Buhari, a former military leader who had ruled Nigeria for a 20-month period in the early 1980s, campaigned as a born-again democrat and saw the tide of public opinion turn in his favor. Here, CNN’s African Start-Up examines Buhari’s campaign strategy and reveals the key business lessons entrepreneurs can adapt for startup success.

  • If at first you don’t succeed… keep goingbuhari_takewaylesson
  • Learn from mistakes and don’t be afraid to re-brand
  • Focus on setting the right agenda
  • Find the right team
  • Embrace social media and use it properly